The history of the Brand
Sébastien Chabal, a charismatic international rugby player, launched his own brand of clothing into which he breathes his tastes and ideas and for which he is the ambassador.
The history was created around rugby. The meeting took place during the 2007 Rugby World Cup.
Sébastien Chabal’s media coverage was then at its beginning when he met the president of a renown textile company, a man that was himself a former non-professional rugby player. A friendship built up, the wish to create grew up, the ideas became more refined, the talents got combined.
Sébastien Chabal wished for « a brand that would be available to everybody. A brand that would tend towards sportswear style, that could be worn for a night out with friends as well as for going to the office ».
A pragmatic man, he does not pretend to be a stylist himself but he knows what he likes, what he wants to wear and who he wants to focus on.
Together, they give modern outlines to the brand, mixing impertinence and values, transcending the rugby spirit and founding the bases of what the brand Ruckfield is: sportswear rugby casual-smart. A brand of clothing for men – from size S to size 5XL – and a version for children, like fathers handing on the baton to their son. Each collection is adapted to the trends of the market – colours, fabrics, shapes, embroideries – while still being able to retain its own identity.
In 2012, in the digital age, Ruckfield has made its debut on the internet with the launching of its own online ship which offers all the collections of the brand.
Forcing through, converting the try, Ruckfield is about to mark its territory, supported by Sébastien Chabal.
Born in Valencia on December 8th, 1977, Sébastien Chabal began playing ruby late, when he was 17. To follow his mates or for the post-match celebrations, he used to play for fun. At that time, he was a turner and a milling machine operator in a factory.
Several encounters were determining for his rugby career.
While he was playing in Valencia, he was discovered by Michel Couturas who persuaded him to come and play for the French team Bourgoin-Jallieu. In five years, his qualities, his strength and his sturdiness suddenly turned this amateur player into a professional one.
« Sébastien is a real cast-iron heater when he is on the ground; there’s no stopping him once he gets warmed up. » Michel Couturas said in jest.
In 2000, he played for the French squad for the first time thanks to Bernard Laporte. Indeed, the coach of the French squad of the time discovered him while he was playing for the team Bourgoin-Jallieu. He found in him extraordinary abilities for punching holes. Sébastien then started to be in and out of the French national team. He was selected but not always a first-choice player although he became, a few years later, a key member of the French team.
The last and important encounter he made was with Philippe Saint-André during the 2003 World Cup which was a determining turning-point. Philippe Saint-André drove him into a corner so as to make him improve because he had a feeling that Sébastien’s real potential was still unexploited. Conscious of the work and the efforts he had to make, Sébastien decided to follow Philippe Saint-André who went to Manchester to coach the Sales Shark. While competing under the Sales colours, he won the European Challenge Cup in 2005, the Orange Cup in 2006 and the English Premiership during that same year.
In 2007, he won the Six Nation Championship.
The audience discovered him during the 2007 World Cup during which he was a semi-finalist. His name became a legend. Different nicknames were then attached to Sébastien who was feared and fearsome. His tackles were historic. The audience has since loved him and called for him!
In 2009, he joined the French club Racing Métro 92.
Sébastien Chabal’s list of achievements is impressive:
- A title of English Premiership
- A European Challenge Championship
- 2 Six Nation Championships (one of which was a grand slam in 2010)
- 2 participations in the World Cup (he finished twice at 4th place)
A poll realised by the magazine L’Equipe named him as the favourite sportsman of the French for the first time in January 2010.
In 2012, Sébastien left his club Racing Métro 92 to sign with the club LOU Rugby – Lyon Olympique Universitaire – for the next two years.